Course Outlines

  1. Who Is Your Customer
  2. What Are They Really Buying
  3. What Are You Really Selling
  4. What Is Your Disciplined Process To Increase Sales
  5. Increasing Your Share of Wallet
  6. Defining and Building Customer Loyalty

How You Will Benefit

  • Define who your customer is and is not
  • Debate and refine what your customer is really buying
  • Build a sales process that merges who your customer is, what they are buying, and what you are selling
  • Identify sales training gaps that need to be addressed
  • Form a collective strategy to increase sales that may include: new product introduction, new segment pursuit, more customers in your chosen segment, or gaining increased share of wallet from existing customers